Post-Election Digital Strategy
As the campaign concludes, the work to ensure equitable educational opportunities and community impact is far from over.
Whether you've won or lost, your digital strategy should evolve to reflect your continued leadership and commitment to the community. This guide provides actionable steps to maintain momentum, deepen relationships, and prepare for future opportunities.
Express Gratitude and Acknowledge Results
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Share a message of gratitude that uplifts everyone who supported the campaign. Recognize volunteers, donors, and community members who engaged in the fight for educational equity.
This is a moment to thank them and reaffirm your commitment to the shared mission.
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Use images or video to reflect the authentic moments of connection during the campaign, centering the people and communities that inspired your journey.
Share these across digital platforms to maintain connection and transparency.
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Regardless of the election outcome, emphasize the campaign’s contributions to advancing equity—whether through policy proposals, community mobilization, or raising awareness about critical issues.
Evaluate Your Campaign’s Digital Impact
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If LEE created your campaign website, you have access to Google Analytics!
Your Google Analytics dashboard monitors key metrics such as page views, user demographics, and session duration.
Focus on the "Acquisition" section to identify which channels are driving traffic, such as social media or email campaigns.
Utilize the "Behavior" tab to analyze user engagement on specific pages, helping you assess which content resonates most with your audience.
Additionally, set up conversion tracking to measure specific actions, such as newsletter sign-ups or donations, enabling you to evaluate the effectiveness of your campaign in achieving its goals.
Regularly reviewing these insights will inform your strategy and enhance future campaigns.
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Document what you’ve learned from your digital strategy. How did your community respond to messaging on equity and access? What insights can be carried forward into future campaigns or leadership roles?
Transition Your Campaign Website
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Reframe your campaign website as a platform for continued leadership and advocacy.
Highlight your policy priorities and upcoming work in advancing educational equity. Create spaces for community engagement and action.
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If you’re moving into office, make sure your website offers resources for constituents to engage with your work—whether through service requests, updates on legislative priorities, or public forums.
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Dedicate a section of your site to reflect on the campaign journey, celebrate the collective effort, and outline your next steps in advancing the equity agenda.
As an elected official, you can maintain your campaign website and a government official website.
However, it is crucial to keep them separate to avoid any ethics violations. Here's how the separation should work:
Campaign Website:
This is used to promote your candidacy, solicit donations, & communicate campaign messages.
After the election, it can remain active for future campaigns but should not be used for official government business.
Campaign funds can be used to maintain and update this website, but it must not be funded with public resources.
Official Government Website:
This site is for your work as a public servant, where constituents can find official information, such as policy updates, constituent services, and government resources.
Public funds or resources can be used to maintain this website, but it must strictly be for official government purposes and not campaign activities.
No campaign fundraising, electioneering, or political messaging should appear here.
Mixing the two could lead to ethics violations, as using government resources (like a government website or office time) for campaign purposes is typically illegal.
Keeping a clear boundary between the two websites helps prevent misuse of taxpayer dollars and upholds transparency and integrity in public office.
Engage Your Supporters with Authenticity
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Craft a thoughtful, sincere thank-you message to your community of supporters. Segment your email lists to personalize messages for donors, volunteers, and community leaders, ensuring each group feels seen and appreciated for their unique contributions.
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Start a post-election newsletter to keep supporters informed on your ongoing work. Whether you’re governing or continuing your advocacy, provide updates on educational equity issues and share ways for your supporters to stay involved in making change.
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For supporters who may have become less engaged during the campaign, offer new opportunities for involvement—whether through policy advocacy, community work, or future campaign preparations.
Sustain and Grow Your Social Media Presence
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Shift from campaign-focused content to leadership-driven messaging. Highlight your policy work, ongoing community engagement, and equity-centered initiatives. If you’re in office, use your platforms to connect constituents to services and policy progress.
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Continue responding to comments, messages, and questions. Use social media to foster deeper relationships with your community, ensuring they feel heard and valued.
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Launch social media campaigns that elevate important equity issues. Collaborate with like-minded leaders and organizations, amplifying your collective efforts to make lasting, systemic change.
Host Post-Election Town Halls and Engage Communities
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Facilitate virtual or in-person town halls to thank your supporters, reflect on the election’s impact, and discuss your plans moving forward. These forums are opportunities to deepen connections, share insights, and invite the community to continue working toward shared goals.
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The fight for educational equity does not end with an election. Keep your supporters engaged in the issues that matter, whether through policy advocacy, community partnerships, or grassroots organizing. Share regular updates on your work and how they can take action.
Advocate for Equity Beyond the Election
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Continue advocating for the key issues you championed during your campaign. Whether it’s improving schools, addressing systemic inequities, or promoting policies that benefit underserved communities, use your platform to inspire action and drive policy change.
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Collaborate with other leaders, organizations, and coalitions to further your shared goals. By amplifying the voices of others committed to equity, you strengthen your collective power to make an impact.
Prepare for Future Campaigns or Leadership Opportunities
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Stay connected to your supporters and stakeholders even in non-election periods. Continue building relationships and offering opportunities for engagement, ensuring that your base remains strong for future efforts.
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Use your digital presence to highlight your expertise in education and equity. Through consistent communication and thought leadership, position yourself as a trusted voice in the movement for justice and equity.
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As your leadership evolves, refine your messaging to reflect the intersection of policy, equity, and community engagement. Keep your communications clear, authentic, and aligned with your core mission.