Set Goals: Determine what you want to achieve on social media—raising awareness, engaging with voters, increasing event attendance, or gaining donations.
Identify Your Audience: Analyze demographics such as age, location, and interests to tailor content effectively. Facebook may attract a slightly older demographic, while Instagram can engage younger users.

Visuals: Use consistent colors, fonts, and imagery that reflect your campaign’s branding. Choose a profile picture, usually a headshot or campaign logo, that will be easily recognizable across platforms.
Voice & Tone: Maintain a tone that aligns with your campaign—whether it’s formal, inspirational, or conversational. This tone should be consistent in captions, comments, and live interactions.

Profile Information: Ensure that your bio, website link, and contact information are up-to-date. Clearly state your campaign mission or a slogan that encapsulates your candidacy.
Story Highlights (Instagram): Use story highlights to keep important content accessible. Categories could include "Campaign Events," "Policy Issues," or "Meet the Candidate."

Content Types: Mix up content with posts, stories, videos, and live sessions. Use posts for key announcements and updates, while stories can be more personal, showcasing behind-the-scenes campaign activities.
Content Calendar: Plan your content in advance around key dates (e.g., campaign launches, debates, national holidays) to maintain regular engagement.
Leverage Video: Use video content like Instagram Reels or Facebook Live for town halls, policy explanations, or Q&A sessions. Videos tend to generate higher engagement than static posts.

Hashtags: Research and use relevant hashtags like #YourCityName, #CampaignName, or #PolicyIssue. This increases the reach of your posts.
Tagging: Tag relevant accounts, such as advocacy groups, supporters, and local news outlets, to boost visibility and encourage resharing.

Respond to Comments & Messages: Engage in conversations with followers. Address concerns, thank them for support, and clarify policy positions when needed.
Create Polls & Q&A Sessions: Use interactive features like polls, Q&A stickers, and surveys to encourage followers to express their opinions on various issues.
User-Generated Content: Share posts from supporters or community members to build a sense of community and showcase your involvement.

Targeted Ads: Use Facebook and Instagram’s advertising tools to reach specific demographics. Create ads around key messages, campaign events, or fundraising drives.
Boost Posts: Boost posts that perform well organically or contain critical campaign messages to expand their reach.

Behind-the-Scenes Content: Share moments like staff meetings, volunteer activities, and community interactions. This humanizes the campaign and builds a personal connection.
Personal Stories & Milestones: Highlight personal stories that show your background and values. Share milestones and achievements to create emotional resonance.

Use Analytics Tools: Regularly check insights on Instagram and Facebook. Track metrics like engagement rate, reach, and follower growth to understand what resonates.
Adjust Based on Performance: Refine your content strategy based on performance data. For example, if policy-focused posts get high engagement, consider creating more detailed content on policy positions.

Campaign Disclosures: Ensure compliance with platform policies and local campaign finance rules. Use disclaimers like “Paid for by [Campaign Name]” when necessary.
Community Standards: Follow Facebook and Instagram’s community standards to avoid content removal or account suspension.

Partner with Influencers and Endorsements: Collaborate with local influencers or community leaders to reach broader audiences. Share each other’s content or host joint events.
Cross-Post Content: Share similar content across Facebook and Instagram, adapting for platform-specific nuances. For example, create shorter captions on Instagram and more detailed posts on Facebook.

Handle Criticism Professionally: Address critical comments respectfully and factually. Provide clarifications when needed, and refrain from engaging in negative exchanges.
Moderation Tools: Use platform moderation tools to filter out offensive language or spam. This ensures a positive and constructive environment on your pages.